Tim: New track that also accompanies a vodka advert.
Tom: Bleh.
Tim: Not sure what came first, but the full seven-minute cut of the track is here, but let’s watch the advert because it’s quite fun. (If you get bored, you can skip to about 1:30 and you won’t miss much.)
Tom: Yeah, I’m going to skip the one you’ve embedded here and just listen to the actual track. Let’s not forget this has a decent pedigree – no pun intended – Swedish House Mafia have had plenty of hits, and Axwell’s made a name for himself on his own.
https://www.youtube.com/watch?v=CmlRK8Da6GE
Tim: No idea what brings greyhounds and vodka together, but it’s such a weird video that I don’t much care. Lengthy build-up, yes, but then dance tracks generally come with such a thing and get chopped up and remixed – in fact, that link at the end takes you to a thing on Facebook where you can do just that, and it’s quite fun to play around with.
Tom: You just buy into all this marketing stuff, don’t you?
Tim: To buy vodka, no; to waste half an hour on the internet, hell yeah.
Tom: I think I should call you a “sell-out” now.
Tim: Well, that’s just not fair. If I was, I’d have mentioned the vodka right at the start, and probably chosen to concentrate more on the adv—ooh, here’s an idea! Let’s talk about the song.
This video doesn’t display it to its best – the aforementioned intro and the main melody only appearing properly a minute or so before the end – but that main melody, when it does appear, is really good, and I think if I heard a radio edit of this I’d like it a lot. Bring it, please.
Tom: As ever, it’s when the synths come in and we get an actual melody line that it really starts to work for me. It’s difficult to remember, sometimes, that these tracks shouldn’t be taken in isolation – they’re meant to be mixed together on a dance floor. And this would be pretty much perfect for getting me dancing.
Tim: UPDATE: I’ve just heard the radio edit, on the radio (duh), and it is pretty good. So there you go.