Amelia Lily – You Bring Me Joy

“BOOK ME A FLIGHT, BILL!”

Tom: AMELIA! LILY! Sorry, whenever we get an X Factor single come along, I get Peter Dickson’s voice doing the announcing in my head.

Tim: Hmm, for me it’s just the interesting ones that stick out – FRANKIE COCOZZA! SOPHIE HABIBIS! RACHEL ADEJEJI! Anyway, just to warn you, the upcoming video is as predictable and boring as they come, it bears little to no resemblance to what the song’s about and if we’re honest probably wasn’t worth the effort.

Tom: “Road trip in America? That worked for Bromance. And it’ll mean I can get a jolly to California on expenses. BOOK ME A FLIGHT, BILL!”

Tim: Erm, ‘Bill’…?

Tom: I’m seeing him as the long-suffering PA of the music video director. There might be a sitcom there.

Tim: I’d watch that. Or certainly the first episode, to see if you’d done a good job of it. Anyway, this music.

Tim: Actually, we’ll do the music quickly, because I want to talk (and probably end up shouting) about the video. It’s a very danceable track, with nice voice and a great beat and it’s likely to be a radio and club mainstay for the time being what with it being X Factor and all.

Tom: Yep, can’t disagree with that. Found myself tapping my feet along to it – it’s a by-the-numbers track, but unlike yesterday’s robotic effort, this seems to have a bit of passion to it.

Tim: Anything else, before we move on to the important stuff?

Tom: One other thing, actually: it’s a REPEAT UNTIL FADE! How long has it been since we’ve had a repeat until fade? That’s positively retro these days!

Tim: And just as annoying as ever. But no matter, because that fades into nothing when compared to the video, which is just – what? It starts off on the right track – she’s looking a bit melancholy on the road trip, thinking back to a guy she’s recently taken a break with (I’m extrapolating a bit, but I think that’s right), and not having quite as much fun as the others in her group, occasionally accompanied by some reminiscent imagery. But then we get to a petrol station, and she meets a fit guy and – surprise surprise – goes to a beach party.

Tom: “BILL! I need some generic attractive people for a beach party. I might get drunk and try and sleep with one of them after we wrap. Get on it.”

Tim: Which would all be fine – Mr Hot Abs is exactly what she wants, a quick fling and she’ll decide one way or the other about the first guy – except that the music and lyrics stay EXACTLY THE SAME. The whole time she’s singing about feeling sad and confused but actually being all happy and well up for it, and it MAKES NO SENSE. I HATE THIS VIDEO.

Tom: You got a bit angry there.

Tim: Yep. Shouting.