Tim: Is your Danish not quite up to scratch? But do you still want to know what your favourite song’s lyrics translate to? Well, never fear – EMOJI’S HERE!
Tom: Oh, blimey. For those not up to speed, these are the little glyph icons that you can get if you mess about with the settings on your iPhone. Still, at least it’s an original approach to a lyric video.
Tim: Let’s be honest: a record label called KASHCOW is never likely to prioritise deeply thought-out, meaningful lyrics that took a week to come up with with soulful music behind them that someone’s spent days pondering over.
Tom: At least they’re honest and up-front about it.
Tim: Exactly. What they do instead is scribble three minutes worth of generic Danish ‘I love you, isn’t this brilliant’ words and spend a couple of hours fiddling around in Logic Studio. Let’s not, therefore, complain that this is bog-standard, as it comes, middle of the end of year compilation CD dance music.
Tom: It is, isn’t it? It’s the filler in the middle of the “DANCE CHOONZ 2013” CDs that are being peddled all over the airwaves now that the run-up to Christmas is starting.
Tim: Let’s instead enjoy it, because it has got exactly what it needs to make it sell – a catchy and somewhat irritating chorus, a decent backing track with just enough of a melody to it to make it original, and a lyric video in a style that I’m genuinely surprised no-one’s thought to do before. Well done Kashcow, for thoroughly living up to your ideology. Though I’m disappointed you didn’t fit this one in somewhere.
