Tim: You may or may not recall this band’s hit from 2008, Shake It, which was really rather successful. It was followed by a very listenable album, and then a somewhat hostile break-up.
One of them (the oddly named Mason Musso) has decided to start making music again, and has seen no reason why he shouldn’t keep the band’s name going, so here we are.
Tom: Which will no doubt cause some disputes down the line, but never mind. Also: why the abbreviation? Because I’m just pronouncing it as “E-titty”. I… I don’t know what that would be.
Tom: Bloody hell. That’s an astonishing video.
Tim: Isn’t it just?
Tom: I don’t think I’ve ever seen anything on YouTube quite as intense, as startling, as fast as that — particularly not with as much artistic merit behind it either. Absolutely amazing. And as for the song…
Tim: This is electropop at it’s poppiest, and it’s great. Don’t really know what to say beyond that, because it just pushes all my buttons almost perfectly. The two-step pre-chorus is a tad unsettling when it first strikes, but once you know it’s there it becomes alright and blends in fairly well.
Tom: I can only agree. This is brilliant electropop.
Tim: I like this a lot, I really do, and I hope he doesn’t fall apart with himself this this time.