Tim: Icona Pop have a new single out – it’s called My Party, it’s a re-recording on a track that was on their first debut album but with a different guest vocalist and it’s basically the shouty stuff that we all know.
Tom: You say that, but I reckon it’s bloody awful: an unnecessary screwing-about with a not-particularly-good classic track, backed by mostly noise.
Tim: This, though, has also just been released to promote their second debut album, on which it will feature (as will the new It’s My Party), and it’s actually somewhat melodic.
Tom: Well, that’s much more like it.
Tim: Now, I’m not really sure what Icona Pop are doing at the moment when it comes to releasing stuff – I had to check various sources for that introduction, and I’m still not certain it’s entirely correct, but there you go.
Tom: Downloads should have completely knackered the singles “release schedule”; yet somehow publicity and airplay still wins out. I don’t understand it either.
Tim: The main thing is that they’re making music, and branching out a bit from all of their main international tracks. This has more to it than just a chorus shouted loudly, which – actually, it’s good and bad. Because the truth is, it doesn’t strike me as particularly memorable. That’s not too bad a thing – it’s a plenty decent enough track to dance to – but it does mean that it might sink a bit, because people will think Icona Pop, they’ll think I Love It and My Party, which both have massive repeating choruses, whereas this just doesn’t. Hmm. Oh, well, still good.
Tom: It’s a nice mid-playlist track, which sounds like a bit of a backhanded compliment but wasn’t meant as one.
Tim: Oh, and if you’re thinking it’s called the Galaxy Mix because of a reference to a producer, or anything vaguely artistic, you might want to prepare yourself for a massive, massive disappointment.
Tom: Bloody product placement. It gets everywhere.
Tim: You say that, but as the first ten seconds of the Rock N Roll video show, it can be quite entertaining.