Tim: This is some loud Swedish Danish (thanks to Bob for pointing that out) pop. Up for it?
Tom: Good grief yes. It’s been a rough morning. Shouting please!
Tim: “Hey, guys, I’ve got this great idea for a video, TOTALLY unique. I’m just gonna walk down a street or two, and it’ll all be done in one take. Yes?”
“Sounds good, if you reckon you can do it.”
“HELL YEAH I can.”
…
“Oh. Oh, hang on, she’s got distracted AGAIN. Oh, we can’t start all over for a fifth time, tell you what, just pull the camera up to the sky with her, and we can pretend it’s thoughtful or something.”
Tom: I’ve shot video like that before.
Tim: Fortunately, the same “this’ll do” attitude doesn’t apply to the music, which is really very good indeed. There’s the chorus, which is top notch, and the main hook, which somewhat controversially comes both before and after the chorus, bookending it marvellously.
Tom: I couldn’t quite get over that descending melody line in the hook: for some reason it grates, and I can’t work out why. It’s a nice enough song, but perhaps you shouldn’t have sold it to me as “loud”: I was expecting Icona Pop levels of enthusiasm.
Tim: Possibly, but there’s still the fact that there’s just so much of it – call it instrumentally loud, and in a very good way.
Tom: True, there is that.
Tim: Excellent production, excellent tune, shame about the video. Oh well.