Tim: Tom, I’d like to apologise in advance, because I’ve a feeling you won’t be keen on this (though I’m happy to be corrected), but I’m in two minds about it so I think a discussion is worthy.
Tom: “Hey Mickey, you’re so fine, you’re so fine you blow my mind, hey Mickey.” Repeat.
Tim: Hmm. Good point. Collection of other thoughts in no particular order, though: it’s loud. It’s shouty, almost to the extent of being a bit of a racket. It’s like Icona Pop but with even less melody. It has aggression and ATTITUDE and a clear message, much as previous Tove track Brains Out did.
Tom: So here’s the strange thing? I do actually like this. Because it’s not tuneless-loud; it proves that you can do this type of song without just screaming. It’s got a really, really brilliant hook and instrumentation. It is, for want of a better word, incredibly catchy. And I like that.
Tim: Good, because so do I. Other thoughts: he video is a bit ‘out there’, with big bright graphics and slightly racket-y dancing. That middle eight, or certainly the second half of it, is very good indeed. I find it to be a grower, because I’m liking it a lot more now than I was when I first heard it, though I think if I didn’t like it I’d just dislike it more and more with every listen.
Tom: I suspect it may be the opposite for me: as it goes on, I’ll find it grating. But on first listen, I reckon this is one of the strongest tracks we’ve had in a while.
Tim: And finally, I know it’s just the record label’s name, but I like the way the video ends with the word ‘epic’. Nice confident statement, for a very confident song.