Em – Rising In Love

“That’s a seven year old dancepop track and no mistake”

Tim: What would you say, Tom, if I offered you the most ‘Everytime We Touch’-sounding song I’ve heard in a very, very long time?

Tom: Cautiously optimistic? If it’s like that in style, and not in melody, then I reckon you could be onto a winner.

Tim: And, blimey, that’s a seven year old dancepop track and no mistake, and it’s utterly wonderful.

Tom: A reminder here that “Everytime We Touch” is almost ten years now. And I didn’t agree with you until that almost 808-ish clap sample appeared: yep, this style is actually old-school now.

Tim: It’d sound completely out of place on a modern dance floor, of course, especially with that key change (because where the hell did that come from?), but I don’t care.

Tom: Hmm. See, while I like the style, what it’s missing is a decent hook, not a chorus that reminds me, oddly, of Meat Loaf’s I’d Do Anything For Love (But I Won’t Do That) — there’s a couple of similar musical phrases in there.

Tim: See for me it’s not the hook (or, as I suppose I should admit, the lack of one), but that rising and falling chiming at the back of the chorus, reminiscent of The Tamperer feat. Maya. That’s the part that really gets me going with this.

Tom: Hmm. I can see what you mean, but it’s just not that good a tune, perhaps even by the standards of those who are…

Tim: Stuck in the past with pop music tastes? Maybe I am, but fortunately Swedes like Em are around to provide plenty of satisfaction, and I’m very happy with this, actually jumping around my bedroom. Now all we new is a candlelight edit.

Em – Taking Back My Heart

“Here is some generic but very good Eurodance. Sound good?”

Tim: Here is some generic but very good Eurodance. Sound good?

Tom: Always.

Tim: I’ll be honest: that takes me back to the glory days of Cascada and the like.

Tom: In style, possibly, but my word, is that melody ever a dirge. I know there’s a bit of trend for darker Eurodance around, but I’m not sold on it.

Tim: Em (apparently the six syllables of Emelie Appelgren are five too many) is Swedish, and seems to want to fill the void of female vocal-led dance pop that inexplicably seems to be around right now. If this debut’s anything to go by, there’s quite a bit of promise there, and while it’s no Can’t Get Over, neither was La La La (Never Give It Up) (yeah, exactly).

Tom: That’s true: it’s the songwriting I’ve got issues with here, not any other part of it. And by the time of that final chorus, I think my ears were starting to get used to the dark.

Tim: I have high hopes, so let’s keep playing this and hope that it all keeps coming, shall we?