Tim: You know how people often have a negative view of European dance and pop music, and we’re stuck defending it and saying that actually it’s very well produced and original and definitely not rubbish? WELL, lets have some fun on a Friday as we sit back and be entirely unable to defend this, from a Swedish production duo and a singer off Albania’s The Voice (yup, really).
Tim: Oh, isn’t it wonderfully awful?
Tom: I mean, it’s certainly awful. I’m not sure about wonderful. That’s the most monotone verse I’ve heard in a long while.
Tim: From the first notes that come straight out of Pitbull’s cutting room floor to the mediocre rapping, from the myriad weird effects in the video to them occasionally forgetting to remove the snow overlay from the interior clips.
Tom: Is that snow, or is it just dust being shown up by the lighting?
Tim: Well that’s one hell of a dusty workshop, he should be ashamed of himself. I want to list more from…to… bits, but it truth there’s so little variation it’s almost impossible to. The chorus, admittedly, is comparatively not bad, but I’d say that there are nineteen seconds of this track which are actually enjoyable – from the key change at 3:09, through the fairly decent chorus with the layered vocals, until it drops back to the Pitbull reject beats at 3:26 and stays far beyond its welcome.
Tom: You forget the bizarre overlaid voice at 3:20 that sounds like an error in the mixing.
Tim: See I like all those overlays – provides something of interest to the song.
Tom: Remember, though: if you don’t know the genre, if your ears aren’t attuned to pop: this is what most of the stuff we listen to sounds like. Those people who think all hip-hop’s just people yelling over a sample, or all opera’s just some bloke yelling notes?
Tim: Ehhhhhhh…maybe there’s something to be said for that. Just, ever so slightly, maybe. But, having levelled all the criticisms – would I dance my absolute nut off to this with enough rum & diet Coke in my system? OH HELL YEAH.