Tim: We’ve not written about these guys for quite a while, despite them putting out a couple of fairly good tracks last year; nevertheless, here’s this, which is new and out now.
Tim: First question: why is that break in the middle so ridiculously long?
Tom: To stop people just ripping it off YouTube. Welcome to the future.
Tim: We’re really still on that, in the age of lyric videos? Oh well.
Second, third and all other questions: how brilliant is the rest of it? The messed around sampled chorus bit, the way they’ve laid their own chorus lines on top of it, the wavy singing in the verses, and the wonderful “and this is where the chorus goes”.
Tom: It’s a cracking bit of electropop; I’m not sure about the rap bit, but it’s brief enough and surrounded by so much top-quality production that I don’t really mind it.
Tim: Speaking of the rap bit, quite why Sukker Lyn starts out and finishes with a shout-out to over-50s holiday and insurance group Saga is beyond me, but I suppose if they want to increase their audience then using that and a fairly obscure 1980s track in the chorus (Broken Heart by White Lion, if you’re interested) is the right way to go about it, and the more success these guys get the better, as far as I’m concerned.
Tom: I’m going to ignore that deliberate misunderstanding of yours —
Tim: Oh come on, it was HILARIOUS.
Tom: — but yes, you’re right, they’ve done a damn good job with it.
Tim: Maybe more acts should do that in future – perhaps ARTPOP could begin with a song dedicated to all the fans of Alan Titchmarsh. That’d be nice. And suitably weird, I suppose.