Tom: It’s not officially ‘released’ until Hallowe’en, but it’s been getting tremendous amounts of airplay.
Tim: I just had to watch a thirty second advert for Run For Your Life. I’m already in a negative frame of mind.
Tom: AdBlock, Tim. Anyway – this song? It’s a weird one.
Tim: Weird is an excellent word to use here.
Tom: The best comparison I have for this is the Black Eyed Peas’ “Dirty Bit” – the regular part of it isn’t all that bad, but as soon as it goes into a strange, discordant breakdown it just becomes too strange.
Tim: To be honest, I’m too engrossed trying to work out what’s moving where in the video to listen properly, and the music seems a bit secondary. Without the video – standard Beyoncé fare, it seems.
Tom: Is this even danceable? I’m not sure. It does go on a bit, certainly, and this is the first time I’ve thought that a video was just too overproduced. That final, realistic smile – the last shot in the video – really does come as a relief.