Tim: Prediction: you’ll find the opening couple of lines a bit harsh, and like the rest of it.
Tim: Well, that’s what I did.
Tom: Yep, that introduction is worryingly Cher Lloyd-like. Fortunately, it swung away from that quickly.
Tim: This is Matilda, a Dane who musically first appeared in public in 2002; she was 12 and part of a group competing to represent Denmark at Eurovision that year. They didn’t, but they kept going anyway, and oh, there’s a whole load of tedious biography on her slightly outdated website if you want it. According to that, she is “primed for global exposure in 2012”, and is “about to be unleashed.” So that’s good.
Tom: I know how difficult it is to keep a web site up to date, but two years? That’s impressive.
Tim: Like I said earlier, I wasn’t entirely sold on the first few lines, as there wasn’t much of a melody and only a hard repetitive synth in the backing; come the second half of the verse when the singing picks up a bit, and then the chorus where everything kicks off, it’s all sorts of brilliant, really.
Tom: Yes. But I think that’s mainly because it’s Rita Ora’s How We Do.
Tim: Oh. Ohh…
Tom: I mean, the instrumentation’s about the same, the melody’s close, the vocal style is remarkably similar, and there’s that “cos when” and “we do, do, do” echoing. Granted, it doesn’t have the “party and bullshit” chant, but it’s pretty much the same track aside from that.
Tim: Yes, it is a bit similar isn’t it. Oh well, let’s ignore that. We’ve a hugely upbeat chorus, a decent hook and a song nicely targeted at people who just want to have fun, party all night, and stay, well, forever young, as the lyrics say. And who doesn’t?