Tim: Weird how chart success works, isn’t it? Take this lot – both albums have gone straight into the top 10, but they’ve only ever had one actual single in the top 40, which got to the stunning heights of 38.
Tom: There are many paths to the charts, now – and Music Fans do still like their albums.
Tim: Anyway, here’s their latest release.
Tom: Oh, oh, that video is lovely. I know I’m a sucker for that sort of bleached-out, retro Americana style of shot, but that’s just a wonderful video.
Tim: And whoever said goths couldn’t hang out and have fun at a water park? This is a really rather enjoyable track, I’d say, and is very much one of the best songs on the album, so God knows why they’ve left it for the fourth single from it – it’s considerably better than any least two of the previous three. It’s got a catchy chorus, it’s got that great sound and production that we love from them, and unlike the lead single we looked at in August, it doesn’t leave me with any sense of dissatisfaction. Very well done, back on form.
Tom: And unusally for one of their singles, I can actually remember some of the melody after listening to it. Yeah, I’ll go with that — if I’m in the mood for something like this, I suspect I wouldn’t find much better.
Tim: Success prediction? Well, it’s been on the Radio 1 playlist for a few weeks now, so maybe it’ll do better – though given that the album’s been out for three months already (got to number 4) and none of the first three tracks individually broke the top 100 singles, I wouldn’t hold your breath.
Tom: But like you said at the start: that’s not always how you measure success these days.